Agriculture in India is the mainstay of the economic activity engaging two thirds of the population and contributing nearly one third of the gross domestic product. Although, there have been systematic and concerted efforts supported by substantial State investments to achieve a technological break through on the production front, Agricultural Marketing has till recently remained very much in the background. In recent years, Agricultural marketing in India has assumed a crucial role in the sphere of economic development to maintain fast pace with economic reforms, liberalization and globalization of the world economy.
The National Institute of Agricultural Marketing (NIAM) is a premier National level Institute set up by the Government of India in August 1988 to offer specialized Training, Research, Consultancy and Education in Agricultural Marketing. NIAM is an autonomous body under the aegis of the Ministry of Agriculture, Government of India. It was set up as a Registered Society to cater to the needs of Agricultural Marketing personnel in India as well as from South East Asian countries. The Union Minister for Agriculture is the President of the General body of NIAM and Secretary, Department of Agriculture and Cooperation is the Chairman of the Executive Committee.
The Campus of the National Institute of Agricultural Marketing is situated m a 32 acre plot of land on the outskirts of Jaipur City. The Campus is on National Highway No.12 connecting Jaipur with Kota. The Campus is about 3 km from Sanganer Airport and about 15 km from the main city. The Building Complex consists of the Administrative Block with Library, Administrative Office, Management Development Centre, Conference Rooms, Seminar Hall and the Computer Centre. The Hostel Block has 50 rooms with attached bathrooms for providing comfortable residential fatties to students / trainees / participants of training, workshop, etc. A Gamest House with four suites has also been constructed with all modern
"The National Institute of Agricultural Marketing (NIAM), Jaipur should be the nodal agency for implementation of training, extension and research programmes in Agricultural Marketing. The Institute should coordinate research activities in collaboration with State Agricultural Universitites, State Agricultural Marketing Boards, Directorate of Marketing, Ministry of Agriculture & Cooperation and international agencies involved in promoting agricultural marketing."