Bachelor of Business Administration (BBA) puts working professionals on a clear path to lifelong learning and success. It maximizes career opportunities, makes important contributions to the profession. Through a program that combines academic theory with practical application, and includes courses in Ethical Leadership and in Social Responsibility, you'll gain knowledge and experience in areas vital to business and society. This prepares you for a growing number of job opportunities. You will also be ready to continue your education in a range of graduate programs, including the MBA
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Scope of BBA
In this concentration, you'll learn:
How to effectively assess and guide the operation of an organization.
The curriculum will help you gain insights into the key financial levers of an organization, and as a result, help management direct the organization to optimize its value to both its employees and other shareholders.
This concentration will help you develop insights into recruitment and selection, performance evaluation, compensation and benefits, job design, training, retention and turnover.
In addition, you'll explore how economic, social, psychological, legal and cultural forces influence employment relations.
This concentration provides students with advanced knowledge and skill in:
International management,
Human resource management and
Knowledge management.
The focus is on aligning contemporary management practices with strategic direction. Students focus on emerging trends in the international business arena, techniques for attracting and retaining effective human resources, and integrating knowledge management with quality initiatives and organizational change.
In the Information Systems concentration, you'll learn how to leverage technology to meet your organization's strategic goals by evaluating technology options, developing methods for transferring and assimilating new technology, and managing large, complex projects.
You will study the strategic and management issues faced by international organizations, while you work to develop the skills needed to operate in this highly complex environment. Build your knowledge of international marketing and international finance as you prepare to become a global manager.
This concentration will help you develop insights into an organization's marketing effort by learning not only the traditional disciplines of alternate marketing channels, sales management, advertising and research, but also emerging marketing approaches related to consumer motivation, global customer management, customer relationship management and marketing on the Internet.